Blackleaf Organic Vodka

INDUSTRY: FOOD + BEVERAGE

SERVICES: MARKETING + SOCIAL | BRANDING + STRATEGY | CONTENT + CREATIVE

Blackleaf is the world’s 1st Premium Vodka made organically. Born in DC. Made in Cognac, France. Blackleaf is made from from USDA certified organic winter wheat and distilled 5 times to create a bold, smooth taste.

As a DC-based brand, Blackleaf’s goal is to expand their reach in the DMV area with consumers, restaurants, and liquor stores on Instagram.

Our team brainstormed social media campaign ideas that could be leveraged across multiple channels. We landed on the #IAmABlackleaf campaign. This campaign features the movers and shakers who are unique, refined, and rare. We name them a “Blackleaf” and interview them, telling the story of how they got to where they are. 

This campaign created stickiness with the Blackleaf vibe, informed consumers what Blackleaf means, and provided a plethora of ways to extend the concept out to events, PR, and more.