The “Livefully” collection by FullyStyled by Bex

INDUSTRY: FASHION

SERVICES: BRANDING + STRATEGY

FullyStyled by Bex is one of the best-in-class styling agencies in the Greater Washington area, founded by Rebecca Jahangeri (Bex). In Spring 2020, amidst the pandemic, FullyStyled set out to create her first line of bracelets - something she has always wanted to do. One month later, it was our job to help launch the new collection with a strong brand strategy and marketing campaign.

We started by gaining a deep understanding of what the collection was all about - the inspiration, the story, and the why. We learned that the bracelets were inspired by all of the places Bex had traveled to around the world. They were each designed based on the vibrant colors she had seen, people she was with, and moments that were shared. What did all of the cities have in common? They were all her happy places.

Introducing “The Livefully Collection”, handmade bracelets inspired by life’s colorful moments and places. Each bracelet was named after a city, feeling, or simply “LiveFully”. During a time when people were craving human connection, normalcy, and traveling, we honed in on those emotions and created a brand strategy and campaign that resonated with the audience, reminding them of the brighter days of the past and the future.

To gain buzz around the launch, we created a social media campaign with the hashtag - #LiveFullyMoment - inspiring people to post an old picture of themselves living their best life during a summer trip or in their “happy place”. Each bracelet also included a handwritten note from Bex describing the inspiration behind the colors, name, and hashtag, with a call to action to post a picture wearing their new exclusive LiveFully bracelet!

For the collection’s instagram feed, we decided to include content with images of the bracelet along with images from Bex’s trips to these colorful destinations around the world, of #LiveFully moments. Bex sold out of all bracelets within the first week of launching her first line.