A Washington, DC creative marketing agency.
 
 

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AFROFUTURE 4.0: VIRTUAL festival


INDUSTRY: FESTIVALS

SERVICES: VIRTUAL EVENTS

 

Afrofuture 4.0 is a one-day virtual festival featuring a carefully curated lineup that celebrates Black culture, beauty, innovation, and creativity. The goals of the event were to celebrate fashion and philanthropy around Afrofuturism and African culture, showcase black-owned businesses, raise money for specific non-profit organiztaions, and bring people together to reimagine a unified world, post pandemic.

IRL was called onto bring the Afrofuture 4.0 vision to life, virtually. In less than 2 weeks, we were able to support the client manage and execute the one-day festival live-streamed on Twitch to viewers from all around the world. The lineup included a curation of African chefs, makeup artists, poets, conversations, DJs, cocktail demos and ended with a live virtual dance party!

The result? A successful event and a bright future for Afrofuture 4.0 festival!


Your support through every phase of the process, technical adaptability, flexibility, willingness to adjust to changing circumstances with our vendors, and working late was so deeply appreciated. I thought we worked really well together as a team, and I really could not have done it without you.
— Brionne Dawson, Creator of Afrofuture 4.0

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Key Insight:

Over 8.5 hours of concurrent livestreaming with viewers from all over the globe.

 

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