EL TECHO: TOGETHER VIRTUAL FESTIVAL

INDUSTRY: Restaurant

SERVICES: Virtual Events | Marketing + Social | Content + Creative | PR + Partnerships

The IRL team was inspired to create a community experience to give back to the service industry professionals and the businesses impacted by COVID-19. The pandemic left countless restaurants and hospitality workers without income, inspiring the team to create a social experience that would bring together the creators, performers, and innovators in the DC area to uplift and support each other in the extraordinary times. Overnight, TOGETHER Festival was born. 

The goal was to connect people through engaging social events that inspire them to interact #IRL (in real life), create meaningful relationships, and support the DC community.  For the first TOGETHER Festival, IRL partnered with local fave, El Techo Restaurant + Bar, to share their brand’s story and raise money for their GoFundMe Employee Emergency Relief Fund, helping those whose livelihood was impacted by COVID19. 

In just two weeks, IRL was able to curate a one-day lineup of virtual ‘Cinco de Mayo’ inspired experiences recorded live from El Techo, including a variety of meditation and fitness classes, salon quarantine, cooking and cocktail demos, and a live DJ sundown dance party sponsored by some of the best brands in the city. TOGETHER Festival was a combination of pre-recorded and live content that was streamed live on YouTube over 8 hours. The IRL team was able to raise over $4.5k for El Techo and while creating new creative content for each brand to share across their social channels.

The IRL team handled all event planning, production, and marketing in-house.

EVENT PARTNERS: