PULSE House of Fitness: PRIDE month

INDUSTRY: Fitness + Wellness

SERVICES: Digital Marketing | Content Creation | Social Media Management

June 2019 was a FAB month for PULSE House of Fitness! As an LGBTQ-owned and inclusive fitness studio, owner Shafer Minnick wanted to create a big impact during this exciting month. IRL took over the national Yelp Instagram account with feed posts and instagram stories to tell the story of PULSE House and DC Pride to their followers.

We also strategized, created content, and honed-in on the PULSE House voice during the Capital Pride Celebration Kickoff Party, the Pride Parade, and PULSE’s own DRAG CLIMB event. This content garnering over 284,000 impressions across social media. This spike in brand awareness contributed to a revenue increase of 50% the following month.

SPONSORS + Partners