Sweatcon rally: dc

INDUSTRY: FITNESS + WELLNESS

SERVICES: CONTENT + CREATIVE | MARKETING + SOCIAL

SweatCon Rally flips the script on the bar crawl concept. Instead of drinking, attendees sweat at boutique fitness studios around their city. First attendees check-in at a kick-ass party and then it is then off to the fitness studios where they participate in three thirty minute workouts at three different studios back-to-back-to-back.

SweatCon Rally was headed to Washington, DC, but didn’t have a boots-on-the-ground live social media team to capture the event and create shareable memories. 

IRL Agency took over the Sweat Concierge Instagram account for two days to create and post live social media content across their feed and stories. Our overarching theme we created across the content was “Why we sweat.” We interviewed the many instructors, studio owners, and attendees about why they are passionate about getting sweaty and stronger. This helped us bring the community vibe of SweatCon Rally to life through their social media channels.