sWeatbox: SOCIAL

INDUSTRY: FITNESS + WELLNESS

SERVICES: MARKETING +SOCIAL | CONTENT + CREATIVE

SweatBox is a DC-based, boutique group fitness studio with high-intensity interval training workouts that combines Cycle, XT Trainers and weight training for a fully balanced strength & cardio workout. They are a part of the VIDA Fitness family located within the U Street VIDA location. 

The marketing team was in a transition period and needed assistance with social media marketing. This included managing the SweatBox Instagram account and social content creation. 

The goal of the campaign was to connect with their audience in a more consistent, meaningful way while showing what the real-life experience is like in the studio.

We began by creating a new, branded hashtag: #MySweatBox. When you workout at SweatBox, you own your space and your workout. We wanted to create a new hashtag that gym-goers were excited to use to show off their sweat!

We then created content that felt true to the SweatBox experience. From IGTV videos of the coaches giving workout tips to videos showing a sped-up version of a SweatBox class, the personality and vibe of the studio shone through across their social channels.

This approach lead to an increase in impressions of 42% vs the previous three months. This means that more people saw SweatBox content (consistency) and were interacting with it (meaningful).